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PAPITO

Butcher Shop by day, Restaurant by night.

Branding: Papito redefines the traditional butcher shop by fusing it with the energy of a contemporary restaurant. Butcher shop by day, restaurant by night, the brand delivers premium meat products alongside an unforgettable dining experience, all rooted in customer satisfaction and innovation. By seamlessly blending timeless butchery practices with a fresh, modern ambiance, Papito sets a new benchmark in the industry.

The brand’s universe integrates French, English, and Portuguese phrases, appealing to a cosmopolitan clientele. The use of Portuguese pays homage to Brazil’s rodízio* culture, enriching the brand’s story and culinary offerings.

Full Project with animations and high resolution images over on Behance.

SERVICES
Art Direction
Branding
Brand Identity
Social Media Presence

Illuminated "Papito" signboard with red typography on a white background.
Glasses and a cocktail menu with typographic design for "Papito."
Printed menus with a red-and-white aesthetic for "Papito."

Brand Identity: Papito’s aesthetic is sleek and modern, infused with subtle nods to tradition. Its vibrant red color palette is complemented by natural tones and deep black accents, while the bold, contemporary typography with a hint of classic sophistication, reinforces the brand’s premium image. Visuals highlight top meat products, stylish dining settings, and lively social scenes, encapsulating Papito’s essence.

Verres à cocktail avec le logo 'Papito' et une scène de DJ avec l'inscription 'Fresh Meat, Drinks & Music'.
Instagram mockups showcasing culinary photos and "Papito" branding.
"Papito" restaurant scene with burgers, fries, drinks, and customers, showcasing the friendly atmosphere and service.
White porcelain plates with the red "Papito" logo.
"Papito" branded plastic bags with prints of "OBRIGADO," "MERCI," and the brand’s logo.

It’s my priority to create not only a brand but a complete universe that surrounds Papito. Papito’s Brand Identity and Branding is rich and dynamic, allowing us to create a unique concept that sets a new standard in the industry.

"Papito" meat tags, receipt, and order ticket, integrating the brand’s visual identity.
Fresh meat display in a butcher shop with "Papito" branding.
White T-shirt with the "Papito" logo printed in red at the center.
White napkin / flyer with the "Papito" logo and a red slogan.
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