Blog
FLORAEVER
Beauty Brand Graphic Identity
Natural Solutions for Women in Menopause (El Salvador)
Menopause is a progressive change in a woman’s life. Floraever aims to help its clients understand, inform, and support themselves during this new chapter. The goal is to provide not only effective natural remedies but also a space where women can find information, share experiences, and feel supported every step of the way.
Floraever’s branding is vibrant, youthful and inspired by nature. It features a bold sun logo and a bright color palette. Modern typography is paired with elegant graphic elements and natural imagery. The design radiates vitality and well-being. It conveys support and empowers women throughout their menopausal journey.
Full Project with interactive website prototype and high resolution images over on Behance.
SERVICES
Art Direction
Brand Identity
Branding
Packaging
Social Media Presence
Webdesign Prototype (Behance)

Floraever is a Salvadoran brand founded by a local influencer, her platform is aimed at empowering women in their 40s and 50s. Its mission is to build a supportive community that connects working mothers navigating the shared experiences of menopause and life’s challenges.
Floraever aims to build a comprehensive solution, a supportive community, and a holistic universe designed to empower women throughout their menopausal journey.
