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FLORAEVER

Beauty Brand Graphic Identity

Floraever is a Salvadoran beauty brand supporting women through menopause with natural solutions. I developed a vibrant identity inspired by nature, combining bold colors, a radiant sun symbol, and modern typography. The goal was to shift the conversation—from clinical to empowering—while building a brand that feels supportive, optimistic, and deeply human.


Full Project with interactive website prototype and high resolution images over on Behance.

SERVICES
Art Direction
Brand Identity
Branding
Packaging
Social Media Presence
Webdesign Prototype (Behance)

Floraever brand cover featuring the logo and brand imagery.
Floraever brand color palette showcasing the brand's identity.
Floraever brand typography showcasing the primary typeface Andale Mono and the secondary/logo typeface Kepler STD in various styles.

Floraever is a Salvadoran brand founded by a local influencer, her platform is aimed at empowering women in their 40s and 50s. Its mission is to build a supportive community that connects working mothers navigating the shared experiences of menopause and life’s challenges.

Floraever graphic elements featuring icons and design motifs for brand identity.
Floraever branded box packaging with logo and design elements.
Floraever cream product packaging with branding and design details.
Floraever branded thank you cards with elegant design and logo.

Floraever aims to build a comprehensive solution, a supportive community, and a holistic universe designed to empower women throughout their menopausal journey.

Mockups of Floraever's Instagram profile and posts showcasing products and lifestyle themes.
Floraever branded tissue paper packaging with logo and design elements.
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