Blog

LA BONNE DOUZE

Culinary Aid Naturally Rich in Vitamin B12

In a market saturated with B12-enriched products, La Bonne Douze is more than just a culinary aid (cream): it’s an attitude, an energy, an addiction to vitality. Designed for vegetarians, vegans, and flexitarians, it positions itself as a natural and bold alternative to traditional dietary supplements.

A BRANDING THAT CHALLENGES THE INDUSTRY

A rebellious and energetic culinary ally, fueling your body with an essential and vital dose. Its visual identity and message are rooted in a dynamic and provocative approach, inspired by a nature-punk universe, to make an impression and unite a community.

CREATIVE AXIS: Addicted to well-being (representation)
CONCEPT: Wild vitality (strong idea)
TONE & UNIVERSE: Nature-punk
TAGLINE: « Pour les addicts a la vitalité » – For People addicted to vitality

A COUNTERCULTURAL APPROACH

Why choose a rebellious and bold aesthetic? Because differentiation is key.

  • Create a strong emotional impact – A provocative visual identity engages and builds loyalty.
  • Build a community – La Bonne Douze doesn’t sell a product, it offers a philosophy of life, a community, a universe.
  • Generate a buzz – A striking aesthetic promotes virality and word-of-mouth.

SERVICES

Art Direction
Branding
Brand Identity
Packaging
Website Prototype
Social Media Presence
Merchandising

La Bonne Douze slogan "Pour les addicts à la vitalité" displayed prominently, emphasizing the brand's focus on vitality

ECO-TROPHELIA

La Bonne Douze is an innovative concept developed for the Ecotrophelia France competition. I had the opportunity to design a communication strategy and branding proposal among others for this student project from L’Institut Agro Montpellier. A great creative adventure that allowed me to challenge market norms and bring a strong universe to life, for which I am grateful.

La Bonne Douze branding elements, including the logo and tagline, reflecting the brand's rebellious and vital spirit
Used graphic typography for La Bonne Douze
A stylized leaf design, part of La Bonne Douze's nature-inspired branding elements. (malte d'Orge)
A stylized pasta design, part of La Bonne Douze's nature-inspired branding elements. Salty version of the product
A stylized cupcake design, part of La Bonne Douze's nature-inspired branding elements. Sweet version of the product
A stylized leaf design, part of La Bonne Douze's nature-inspired branding elements. (malte d'Orge)
A stylized pasta design, part of La Bonne Douze's nature-inspired branding elements. Salty version of the product
A stylized cupcake design, part of La Bonne Douze's nature-inspired branding elements. Sweet version of the product
La Bonne Douze product label, detailing the natural ingredients and benefits of the B12 supplement
La Bonne Douze packaging sucrée et salée, dynamique
La Bonne Douze's Social media presence. Full instagram profile, grid post and story.
Close-up of La Bonne Douze product packaging, emphasizing the natural and bold aesthetic as well as all useful information (nutri-score, ingredients, barcode, etc)
A group of people in kitchens, preparing food with La Bonne Douze products, highlighting the brand's community spirit
Mockups of La Bonne Douze branded t-shirt, showcasing the brand's bold and energetic style
Previous Project
Next Project